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Account & billing 6 min

Upgrading, downgrading and cancelling

How to move between Free, Launch and Agency — what happens immediately, what waits for the end of the period you already paid for, and how to undo it.

When you finish this page
You can start, change or cancel a paid plan knowing in advance when the money moves, what waits, and what keeps running afterwards.

Every plan change happens on one page: Billing in the dashboard sidebar. Payments run through Stripe, so your card details never reach Uruvak. Two rules cover nearly everything on this page. A change that costs more money happens straight away. A change that costs less money waits until the end of the period you have already paid for — and you can undo it right up to that date.

Your first paid plan#

  1. Open Billing and pick your cycle

    The Monthly / Yearly toggle sits to the right of the word "Plans". Yearly is selected when the page opens. Choose before you press a plan button — the toggle decides what checkout charges you.

  2. Press the plan button

    Switch to Launch or Switch to Agency. A confirmation box appears and nothing is charged yet. It reads "You'll be taken to secure checkout for Launch — $33/mo — billed at $390/year." Press Continue to checkout to go on, or Keep current plan to back out.

  3. Pay on Stripe's page

    Uruvak hands the whole window over to Stripe. If you have a promotion code, this page is the only place in the entire product with a box for it — there is no coupon field in the dashboard and you cannot apply one afterwards.

  4. Come back to Billing

    Stripe returns you to the Billing page. Uruvak re-checks your subscription on the way in, so the new plan name, the green "Active" badge and an infinity sign under "Live Publish" should already be there. If they aren't, reload the page once.

Note

If you close Stripe's page without paying, you land back on Billing with no message at all. Nothing was charged and nothing changed — your plan is exactly as it was. Start again whenever you like.

Note

Choosing a plan on uruvak.com before you sign up does not carry over. Every new account starts on Free and has to pick its plan again here. See Create your Uruvak account.

Changing plan once you are already paying#

After that first payment you never see Stripe's checkout again. Uruvak changes the subscription in place, and the timing depends entirely on which direction you are going.

ChangeWhen it takes effectWhat you pay
Free → Launch or AgencyAfter checkoutCharged now
Launch → AgencyImmediatelyThe prorated difference, now
Monthly → YearlyImmediatelyThe prorated difference, now
Agency → LaunchEnd of the current periodNothing today
Yearly → MonthlyEnd of the current periodNothing today
Any paid plan → FreeEnd of the current periodNothing, and no refund
Note

Switching from monthly to yearly counts as an upgrade, not a billing preference. It applies at once and charges you today. Going the other way, yearly to monthly, waits for your renewal date like any other downgrade.

app.uruvak.com/billing
Upgrade to AgencyYou’ll be charged the prorated difference now and moved to Agency ($124/mo — billed at $1490/year) immediately.
Keep current planUpgrade to Agency
The confirmation box tells you the timing and the amount before anything happens. Nothing is charged until you press the right-hand button.

The wording changes with the direction, so read it rather than the button:

It saysIt meansButton
You'll be taken to secure checkout for Launch — $33/mo — billed at $390/year.First paid planContinue to checkout
You'll be charged the prorated difference now and moved to Agency ($124/mo — billed at $1490/year) immediately.Upgrade, effective nowUpgrade to Agency
You'll stay on Agency until 3/14/2026, then switch to Launch ($33/mo — billed at $390/year). No charge today.Downgrade, scheduledSchedule switch
You'll keep Launch until 3/14/2026, then move to Free. Your apps stay live.Cancellation, scheduledCancel plan

The left-hand button is always Keep current plan and it changes nothing.

Cancelling#

To cancel, press Switch to Free on the Free card and confirm with the red Cancel plan. You keep everything you are paying for until the date in the dialog, then drop to Free.

What cancelling does not do:

  • It deletes nothing. Your stores, your designs, your drafts, your published app and your past releases all stay exactly where they are.
  • It does not take your app down. The published app keeps serving whatever you last published. Your shoppers see no difference at all.
  • It does not remove your app from Google Play. You uploaded that APK under your own developer account, so only you can take it down.
  • It does not refund the rest of the period. You already paid for it, so you keep it until the end.
Your free publishes do not come back

Dropping to Free does not restore the 5 free Live Publishes. That allowance is for the lifetime of the account and only ever counts up, so if you spent it before you subscribed you return to Free with none left. Your app stays live; you just cannot change it again until you resubscribe. See Plans and limits.

Undoing a downgrade or a cancellation#

Nothing money-down is final until the date arrives. Until then the Billing page carries an amber banner and a Keep my plan button that puts everything back, at no cost.

app.uruvak.com/billing
Your payment failed. Update your card to keep your plan — paid actions (builds, publishing, campaigns) are paused until it’s resolved.Update payment
Your Launch plan is scheduled to end on 3/14/2026, then you’ll move to Free.Keep my plan
Your plan switches to Launch on 3/14/2026. You keep Agency until then.Keep my plan
The three notices that can sit at the top of Billing. You only ever see one at a time; the amber ones are reversible with Keep my plan.

Press Keep my plan and the scheduled change is dropped — you stay on your current plan and cycle, and your renewal date is unchanged. Once the date has passed you are on Free for real, and coming back means going through Stripe's checkout again.

When a payment fails#

If a renewal is declined, a red banner appears at the top of Billing:

Your payment failed. Update your card to keep your plan — paid actions (builds, publishing, campaigns) are paused until it's resolved.

Press Update payment to go to Stripe and put a working card on file.

Note

That banner overstates things. What actually stops is Live Publish — attempting one answers "Your subscription is inactive — a payment may have failed. Update billing to continue." Taking a release is not blocked, and neither is editing your draft. Fix the card anyway, but do not panic about a release you have in flight.

The card, invoices and receipts#

On any paid plan the current-plan card carries a Manage billing button, with "Update your card, download invoices, or cancel." beside it. It opens Stripe's own billing portal in the same window, and that is where every invoice and receipt lives — Uruvak does not keep its own copies for you to download.

The button is not shown at all on Free, because there is nothing to manage until you have subscribed once.

Note

If Manage billing flashes "Opening…" and then simply goes back to normal, the portal could not be opened and the page will not tell you why. The same silent failure can happen to Keep my plan. Reload the page and try once more; if it still does nothing, contact support rather than pressing it repeatedly — each press is harmless, but something on our side needs fixing.

Downgrading when you have more stores than the new plan allows#

Agency runs five stores, Launch and Free run one. Uruvak will not silently pick which of your stores to keep, so a downgrade with too many active stores is refused up front, as a red banner on Billing:

Launch includes 1 store. You have 3 — archive or remove 2 to switch.

Archive first, then switch. Archiving lives on this same page.

  1. Find the store in 'Stores on this plan'

    Every connected store has a row there, with its name, its address and a small button on the right.

  2. Press Archive

    The row dims, an "Archived" badge appears next to the name, and the button becomes Restore. Archived stores stop counting against your plan limit immediately.

  3. Now change plan

    Go back to the plan cards and press the button for the plan you want. With the store count inside the new limit, the switch is accepted and scheduled for your renewal date.

Restoring is the same button in reverse, but it re-checks your plan first. If there is no room you get "Store limit reached (1/1). Upgrade your plan to add more stores." and the store stays archived.

Note

Archiving is not disconnecting. The link between Uruvak and your WooCommerce shop is broken from the WordPress side, in the Uruvak Bridge plugin — there is no delete or disconnect button in the dashboard or in a store's Settings. See When the connection breaks.

If a plan ends while you still have extra stores#

If you cancel or downgrade without archiving — for example a payment fails and the plan lapses — Uruvak keeps your oldest stores, up to what the new plan allows, and marks the rest "Locked" on the Billing page. That badge appears nowhere else, so Billing is where to look if a store starts refusing you.

A locked store's live app keeps running normally for shoppers. What you lose is publishing and releasing:

This store is over your plan's limit (Free includes 1 store). Resubscribe or archive another store to edit it.

Undoing a publish is blocked on a locked store too, so a bad publish stays live until you free the slot or resubscribe. Archiving one of your other stores unlocks it.

When something doesn't work#

"Billing is not configured yet — please try again later." Nothing you can fix. Paid plan changes are temporarily unavailable; the Free plan carries on working. Try again later or contact support.

Your plan still looks wrong after paying. Uruvak re-checks your subscription the moment you return from the payment page, so the right plan is normally there already. Reload Billing once. If it is still wrong after that, contact support with the date and the email on the payment — do not pay again.

You want to apply a discount code to an existing subscription. You cannot. Codes are only accepted on Stripe's checkout page, which you only see when you take your first paid plan.

You were expecting a free trial. There isn't one. Free is the trial — it is a real plan with 5 Live Publishes and no expiry date.

If a message you are seeing is not covered here, Error messages, decoded lists them all with what each one actually means.